
‘As people around the world start eating more plant-based products, we have an opportunity to bring together Canadian innovation and Canadian crops ‘
On June 22, Canadian prime minister Justin Trudeau announced a $100 million investment into Canada’s plant-based food industry
The funds will go to Merit Functional Foods in Winnipeg, where it will be used to construct a commercial-scale protein extraction facility that will produce plant proteins superior in solubility, flavour and purity.
According to Trudeau the new funding will “create good jobs in a fast-growing field.”
“As people around the world start eating more plant-based products, we have an opportunity to bring together Canadian innovation and Canadian crops, and a chance to create good, well-paying jobs,” he commented.
The new facility scheduled to be fully operational in December 2020 will be capable of utilizing 10,000 metric tonnes of yellow peas and an estimated 17,000 tonnes of canola seed.
“By using 100% Canadian input it will also support farmers who produce the canola and yellow peas used in Merit’s products,” Trudeau said.
“The made-in-Canada agricultural technologies and innovations from Merit Functional Foods not only give us a competitive advantage in the global marketplace, they are creating jobs and adding value to our farmers` commodities,” said Marie-Claude Bibeau, Minister of Agriculture and Agri-Food in a statement.
“This is a very exciting project that demonstrates our Government’s commitment to positioning Canada as a leader in production of plant proteins.”

Growing trend of plant-based foods
The popularity of plant-based food is soaring in Canada. Research data collated by The Meatless Farm indicates that nearly half (43%) of Canadians are following a flexitarian lifestyle. While one-third (33%) said they would reduce meat consumption in 2020; another third (36%) said they would buy more plant-based products this year.
“The earth is at risk, and it’s never been more important for individuals across the globe to begin changing habits to make a positive, long-lasting impact on our environment. We believe in making a difference without tasting the difference and look forward to seeing the positive environmental impact as Canadians’ begin to adopt a more flexitarian lifestyle,” said Kasper Vesth, General Manager, North America, The Meatless Farm.
Share this story to support the growing trend of veganism.
Lifestyle
Vegan culture, food, beauty & more
Is Tobey Maguire vegan? Here’s what we know
- Mohsina Dodhiya
- 17th August 2023
Tobey Maguire often speaks about veganism and animal issues. Tobey Maguire, the actor best known for playing Spider-Man in the Sam Raimi trilogy, is a vegan. He has been a vegetarian since 1992 and became a vegan in 2009. A lifelong commitment to animal rights Maguire’s decision to go vegan was motivated by his love …
Continue reading “Is Tobey Maguire vegan? Here’s what we know”
Plant-based food jobs surge with 32% growth in just 3 months
- Mohsina Dodhiya
- 17th August 2023
The number of open jobs advertised in the plant-based industry increased by almost a third from April to July 2023, GlobalData reported. The plant-based food industry is booming, and this is reflected in the number of job openings in the sector. According to data from GlobalData, the number of open jobs advertised in the plant-based …
Continue reading “Plant-based food jobs surge with 32% growth in just 3 months”
VEGAN MEMES
NEED A LAUGH?
QUIZZES
All the quizzes you love to binge!
QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
Continue reading “QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert”
QUIZ: What is your perfect Vegan Halloween Costume?
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
Continue reading “QUIZ: What is your perfect Vegan Halloween Costume?”
QUIZ: What kind of vegetable are you?
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …