“Our mission [is] to bring to consumers, regardless of gender or type of skin, a line of products that are just healthy for your skin as they are for the planet.”

California based skin care brand Earth & Halo has launched a new vegan face serum suitable for all genders and skin types.

The newly introduced Blue Crystalline face serum is a gentle, consciously-sourced, environmentally friendly, and vegan elixir powered by a beneficial blend of five organic extracts.

According to the company, any product more effective than Blue Crystalline would be prescription-based.

The key ingredients in the plant-based serum include extracts of white-water lily, rock samphire, edelweiss, sea-grape and Japanese inigo, plus plant-based peptides, which help fight wrinkles, improve fine lines, stimulate collagen, and moisturize the skin. Sodium hyaluronate added to the product helps enhance the overall tone, texture and clarity of the skin.

Healthy for your skin and planet

“At Earth & Halo, we believe in illuminating your inner beauty and your authentic self through self-care. This is the reason why we only use the purest ingredients that won’t harm your skin in our Blue Crystalline face serum,” Aaryan Razman of Earth & Halo said.

 “This serum is also the first step in our mission to bring to consumers, regardless of gender or type of skin, a line of products that are just healthy for your skin as they are for the planet.”

The new vegan serum is priced at $58.00 as an introductory offer and available to buy from the company’s website.

 Vegan brands

Vegan cruelty-free products championing plant-based ingredients are certainly on the rise.

According to a Future Market Insights’ study,  the US market for vegan cosmetics is expected to cross US$3 billion by the end of 2025.

The growing popularity and demand has prompted a  slew of leading brands and celebrities to , launch their own vegan and cruelty-free lines.

Last month, singer and entrepreneur Pharrell Williams launched his new vegan skincare brand, Humanrace, targeting all genders and races.

Rihanna unveiled her unisex FENTY Skin line in July and  Selena Gomez launched her Rare Beauty line at Sephora in September.

In August, TikTok star Addison Rae launched her vegan ITEM Beauty range followed by former MTV reality star-turned-businesswoman Lauren Conrad launching a range of vegan eco-friendly makeup.

Multiple Grammy-award winning singer Alicia Keys is also gearing to launch a ground-breaking new vegan lifestyle beauty brand in partnership with E.L.F. Cosmetics. The beauty line is speculated to be released in 2021.

• Read: Pharrell Williams launches vegan skin care that celebrates all ‘Humanrace’

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Mohsina Dodhiya

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