IKEA has launched a vegan cheeseburger after tasting success with its plant-based meatballs and hot dogs.
Canadian customers can now enjoy another vegan treat after IKEA announced the launch of its vegan cheese burger at stores across the country.
The VÄXT Burger (meaning plant in Swedish) includes a vegan bun with lettuce, tomato, red onion, and egg-free mayo with an optional serving of dairy-free cheese.
The burger will be served alongside the brand’s classic veggie balls and meat-free hot dogs in its little white food truck called Foodbox – a new outdoor dining concept exclusive to IKEA’s Coquitlam store in Vancouver.
IKEA has been steadily increasing its vegan range after venturing into the vegan market in 2015 with a range of veggie meatballs made from chickpeas, green peas and carrots.
Last year, it launched plant-based hot dogs made from kale, lentils, carrots, quinoa, and potatoes in its Malmö store in Sweden where it was a huge hit. The food retailer sold more than one million veggie dogs in the very first month, and later rolled out the product out across its stores in Europe.
The brand is known for dishing out affordable and tasty vegan offers and the plant-based burger and the food truck concept is part of IKEA’s effort in making its food cheaper and more environmentally friendly.
Michael La Cour, Managing Director at Ikea Food, said: “Every year, 660 million people enjoy the Ikea Food offer, and we see this global reach as an opportunity as well as a responsibility to serve food that is good for people and the planet.”
Speaking at the recently held World Food Summit, he said: “Our ambition is to make healthier and more sustainable eating easy, desirable and affordable without compromising on taste and texture.”
To further its sustainability efforts, IKEA recently collaborated with culinary entrepreneur Claus Meyer to make IKEA’s menu more affordable, tastier and with a lower carbon footprint.
According to Meyer, it is “cheaper to feed a population on a menu composed of organic vegetables than to feed the same population on a diet with a normal amount of meat of the lowest possible quality in the world”.
Have you tried IKEA’s vegan options? Share your thoughts in the comments section below!
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