The startup is also working on a faux egg prototype as well as doubling its research and development team “to create an entirely new technology platform to replace animals” with plant-based alternatives.
This week, Impossible Foods revealed that it has been working on producing a plant-based milk prototype that looks, tastes, and functions just like its dairy counterpart.
The food-tech start up made the announcement in a virtual press conference this week.
During the conference, Impossible Foods’ Senior Flavour Scientist Laura Kilman, compared samples of ‘Impossible Milk’ and other plant-based milks like almond and soy with that of cow’s milk.
The flavour scientist pointed out that the unique selling point of the Impossible Milk recipe was that it not only properly mixed with other liquids (like hot coffee) without curdling, but could also be whipped into a foam and used as an ingredient in other food products without any modifications.
‘Explore all options’
The Silicon Valley-based company added that the plant-based milk is still in the development stages and more details would be revealed at a later stage.
“At this early phase of development, we will explore all options,” a spokesperson told Thrillist, “and when we decide to launch an actual product we will choose the technologies that give us the most delicious, nutritious, sustainable, and versatile products while being scalable.”
The spokesperson added: “Our work on milk is well underway, but as a matter of company policy, we won’t launch it until it’s as good or ideally better than the animal-derived version.”
Impossible Investigator project
Impossible Foods also revealed details of its ‘Impossible Investigator’ project, through which it aims to get around 10 more scientists on board, and double the size of its research and development team over the next 12 months.
This year, the company even secured an additional $700 million, in order to further its research into developing new animal-free alternatives.
According to the brand, the extensive research team would have the “facilities, resources and innovative environment to create an entirely new technology platform to replace animals as our technology for turning plants into meat, fish and dairy foods.”
Faux egg prototype
In another update, Impossible Foods divulged information on its under-development faux egg prototype. The under-wraps product is rumoured to be just like an actual crackable egg and not a liquid alternative. No further details about the product are currently available.
While Impossible Foods is navigating new avenues, it has been making waves in the retail market.
In July, the company launched its flagship Impossible Burger in nearly 2,100 Walmart locations. Grocery chain, Trader Joe’s, has also started selling the plant-based Impossible Burger grounds in all of its 503 stores nationwide.
The 12-ounce package of plant-based meat is now available at over 8,000 stores compared to 150 at the start of 2020, and the company aims to further increase its presence by 50 times by the end of the year.
Earlier this year, Impossible Foods debuted its direct-to-consumer online store in order to sell its vegan burger meat directly to consumers.
“2020 has been a year of explosive growth for us, but this is just the beginning,” David Lee, Impossible Foods’ CFO, said at the time.
Share this story: Impossible Foods is creating dairy-identical milk from plants.
Vegan culture, food, beauty & more
66 year old athlete says he is ‘visual proof that being vegan long-term is beneficial for our minds, bodies, and self-respect as a species
- Mohsina Dodhiya
- 6th December 2022
The vegan athlete as a young child was warned that he had less chances of surviving because of his dietary choices. John Machin has been a lifelong vegan. He has never eaten meat and dairy. He is 66 years now, but as a young child was warned that he had less chances of surviving because …
90% of Brits acknowledge farmed animals experience similar emotions to cats and dogs, new study shows
- Mohsina Dodhiya
- 14th November 2022
“There is no doubt that animals are sentient, can feel pain, fear, anxiety and grief. They can also feel happy, show great affection for other animals, experience contentment and more.” A poll has found that the majority of Brits acknowledge that farmed animals experience the same emotions as cats and dogs. Charity organisation Vegan Society …
All the quizzes you love to binge!
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …