KFC’s vegan Imposter Burger is back thanks to overwhelming demand – Totally Vegan Buzz

KFC’s vegan Imposter Burger is back thanks to overwhelming demand

KFC’s vegan Imposter Burger is back thanks to overwhelming demand
Image: @Jordannofx/ Instagram

KFC’s plant-based Imposter Whopper has returned after selling out within three days of the initial launch.

The fast food giant launched its plant-based chicken burger recently for an initial month-long trial, but it sold out due to overwhelming demand.

But KFC has restocked in limited stores across the country – at least until stocks last. 

The huge popularity will increase the chance the burger will become a permanent feature on the menu and rolled out nationwide.

Just one branch in London stocks the Imposter Burger – at Gloucester Road, while there are many locations in Bristol and the Midlands. 

The burger features a Quorn chicken fillet which is coated in the fast food giant’s trademark herbs and spices, and combined with vegan mayo and lettuce in a bun.

The Imposter Burger will cost £2.99 on its own or £3.49 with a drink.

“Vegans have been cruelly denied the incredible taste of KFC up to now, which is why we’ve worked hard to perfect The Imposter – a vegan burger that the Colonel would be proud of,” said Victoria Robertson, chief vegetable enthusiast at KFC UK & Ireland as the burger launched.

Tony Davison, Head of Global Foodservice & QSR at Quorn, added: “A vegan KFC? We couldn’t believe it either.

“But we’ve done it – working with KFC we’ve created a bespoke Quorn fillet that does the Colonel’s recipe justice. We have no doubt that KFC fans are going to love the modern take on a finger lickin’ favourite.”

KFC stores involved in the trial are:

  • Bristol – Fishponds
  • Bristol Bradley Stoke
  • Bristol – Winterstoke Road
  • Bristol – Eastgate Retail Park
  • Bristol – Avonmeads Retail Park
  • Bristol – Shield Retail Park
  • Bristol – Keynsham
  • Bristol – Hengrove Leisure Park
  • Bristol – The Venue Cribbs Causeway
  • Birmingham – Great Bridge Retail Pk
  • Bloxwich – Leamore Lane
  • Cannock – Orbital Retail Park
  • Tyburn – Kingsbury Road
  • Walsall – Junction 10 M6 Services
  • Walsall – Park Street
  • Dudley – Merry Hill Food Court
  • Stourbridge – St Johns Road
  • Dudley – Merry Hill Drive Thru
  • London – Gloucester Road

Will you try the Imposter Burger? Share your thoughts in the comments below!

Published by Oli Gross

Oli’s career and personal ethical values both help shape his reporting of the diverse world of veganism. His background is in local newspaper and magazine journalism, and his work has included reporting court cases, celebrity interviews, business analysis, food and drink features and government legislation.

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