
McDonald’s is trialling a new environmental initiative which ditches plastic containers and replaces them with edible pots made from grass.
The fast food giant has launched a 10-day popup store called the ‘Better McDonald’s Store’ in locations around Germany, which began in Berlin in June.
Edible waffle cups replace condiment sachets and containers, sandwiches are wrapped in packaging made from grass and Chicken McNuggets are served in paper bags, rather than cardboard boxes.
The stores also feature wooden cutlery, paper straws and ditch all single-use plastic. The move anticipates the impending EU single-use plastic ban, which comes into effect in 2021.
“Normally, McDonald’s goes out with perfect solutions. This time we said, ‘We don’t have perfect solutions yet… please help us!’” Diana Wicht, Sustainability Department Head for McDonald’s Germany, explained.
The idea isn’t to make every sustainable packaging change at once. Instead, it is to work out what works and what doesn’t by speaking to customers, the company announced.
McDonald’s doesn’t plan to roll the plastic-free products out yet, but is using the stores as a test run as the company aims to reduce its huge environmental impact.
And the new additions were a hit with customers. “The response to the Better McDonald’s Store and sustainable packaging efforts was very positive,” the company said in a statement.
“The grass wrapper was a hit in terms of eco-friendliness and ease of use. Many people felt the edible waffle cups were a good alternative to the current sauce and dip sachets and containers.”
However, many customers complained about difficulty using the paper straws and about a ‘woody’ taste using the new cutlery.
McDonald’s stores in Germany have already ditched plastic cups for hot drinks, while in the UK the company has removed plastic lids for McFlurry products, saving 383 tonnes of plastic a year.
Has McDonald’s gone far enough with its environmental policies? Share your thoughts in the comments section below!
Lifestyle
Vegan culture, food, beauty & more
Is Tobey Maguire vegan? Here’s what we know
- Mohsina Dodhiya
- 17th August 2023
Tobey Maguire often speaks about veganism and animal issues. Tobey Maguire, the actor best known for playing Spider-Man in the Sam Raimi trilogy, is a vegan. He has been a vegetarian since 1992 and became a vegan in 2009. A lifelong commitment to animal rights Maguire’s decision to go vegan was motivated by his love …
Continue reading “Is Tobey Maguire vegan? Here’s what we know”
Plant-based food jobs surge with 32% growth in just 3 months
- Mohsina Dodhiya
- 17th August 2023
The number of open jobs advertised in the plant-based industry increased by almost a third from April to July 2023, GlobalData reported. The plant-based food industry is booming, and this is reflected in the number of job openings in the sector. According to data from GlobalData, the number of open jobs advertised in the plant-based …
Continue reading “Plant-based food jobs surge with 32% growth in just 3 months”
VEGAN MEMES
NEED A LAUGH?
QUIZZES
All the quizzes you love to binge!
QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
Continue reading “QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert”
QUIZ: What is your perfect Vegan Halloween Costume?
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
Continue reading “QUIZ: What is your perfect Vegan Halloween Costume?”
QUIZ: What kind of vegetable are you?
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …