“I wanted to start challenging dairy drinkers without completely cutting them off. It’s not about the cost in any way, it’s about the choice.”
A Worcestershire based café has caused a stir for charging dairy drinkers extra to have cow’s milk, reports the Daily Mail.
Dairy milk at Abbey Road Coffee costs 10p extra compared to plant-based milk in a reversal of the policy prevalent in other coffee shops
Coffee chains, most notably Starbucks, charge up to 40p to upgrade to coconut, oat or almond milk in hot drinks.
However, according to the owners of the Malvern shop, who have gradually transformed the cafe into a plant-based one during the past six years, say the surcharges on cow’s milk are levied to make drinkers think about their dietary choice and the planet.
‘It’s about the choice’
Café owner Tom Floyd explained: “I wanted to start challenging dairy drinkers without completely cutting them off.
“It’s not about the cost in any way, it’s about the choice.”
He added that his move has resulted in more people opting for dairy-free alternatives.
“We have seen the number of plant-based drinks we serve increase from around 10 per cent of sales to now almost 50 per cent of sales, with oat being the most popular, Floyd said.
“This indicates that people are making the change which is really encouraging to see.”
While some have also advised the owners to completely ditch dairy and go fully vegan, Floyd cited that the impact of that option would not be sustainable for their family-owned business.
“Morally we would love to, however we fear that a complete change to exclusively plant-based milk would leave us financially vulnerable, as at present we would be isolating 50 per cent of our customers,” he explained.
“We are still just a family-owned business and therefore I have to think of that.
“We feel the way we are approaching the issue is working well for us at the moment and we have a lot of support from both vegans and non-vegans alike.
“We do hope that maybe over the next few years we can make that next step to go completely plant based.”
‘People should have a choice’
Floyd’s unusual move has not been appreciated by many of his dairy- loving customers.
“I will boycott this place. Complete hypocrites and they are effectively overcharging the poor,” tweeted one user.
Another wrote: “As someone who is on a path to a mostly plant-based diet for health and well-being, environment and animals I don’t agree.
“People should have a choice. Not stick out like a sore thumb for choosing dairy.”
However, vegans have welcomed the dairy surcharge. One user commented: “I feel like people are quick to judge vegan options but this way wouldn’t notice until it’s too late to realise vegan milks are actually a great swap!”
Another said: “Do not see a problem it is a vegan cafe, in others you get charged for vegan options.”
Share this story: Plant-based café charges customers 10p extra for ordering drinks with cow’s milk.
Vegan culture, food, beauty & more
Vegan Nottingham student creates budget-friendly oat milk machine to reduce carbon footprint and combat rising prices
- Mohsina Dodhiya
- 30th May 2023
The invention is sustainable and cost-effective. A vegan undergraduate studying product design at Nottingham Trent University has developed a container that can help people create their own oat milk at home for just 20 pence per litre. “Oatilicious,” provides significant cost savings compared to store-bought oat milk for up to £2.20 per carton. The innovative …
Continue reading “Vegan Nottingham student creates budget-friendly oat milk machine to reduce carbon footprint and combat rising prices”
Bear Grylls ’embarrassed’ by past vegan diet promotes meat, blood, and bone marrow for better health
- Mohsina Dodhiya
- 15th May 2023
“I’ve tried to listen to my body more, tried to listen to nature, and I don’t miss vegetables at all. I don’t go near them, and I’ve never felt stronger, my skin’s never been better, and my gut’s never been better.” Adventurer and TV presenter Bear Grylls has become a die-hard carnivore fan after admitting …
Continue reading “Bear Grylls ’embarrassed’ by past vegan diet promotes meat, blood, and bone marrow for better health”
NEED A LAUGH?
All the quizzes you love to binge!
QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
Continue reading “QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert”
QUIZ: What is your perfect Vegan Halloween Costume?
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
Continue reading “QUIZ: What is your perfect Vegan Halloween Costume?”
QUIZ: What kind of vegetable are you?
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …