
“Morrisons cannot sell them, profit off their deformed, weak bodies, and then claim to take animal welfare seriously.”
An undercover investigation of a major chicken supplier to supermarkets such as Morrisons has exposed the miserable and extremely painful short existence of the birds, the Mirror reported.
Animal rights group Open Cages filmed footage at four farms in Norfolk and Suffolk belonging to producer Cranswick, who rears chickens for its slaughterhouse in Yaxley, near Ipswich, in Suffolk.
Morrisons’ “Butcher’s on Market Street” range, which is marketed as “welfare assured” comes from these farms.
According to campaigners, broiler chickens for the supermarkets are routinely reared in intensive conditions and are ‘doomed from day one’.
The “Franken-chickens” are bred to grow unnaturally fast, which result in them suffering from poor leg health, painful lameness, cardiovascular disease and premature death.
Investigation
Open Cages investigators filmed many birds with deformed legs “frantically flapping their wings before collapsing in pain.”
Rotting carcasses were also found strewn on multiple sites. In one farm, they saw a pile of dead chickens infested with flies.
In addition, the facilities had chickens covered in filth and chemical burns from lying in their own waste. Investigators reported that the spaces are so crammed that birds are barely able to move or stretch their wings.
Connor Jackson is the CEO of Open Cages. He said: “Franken-Chickens are doomed from day one” to a life of suffering and misery.”
‘Swift and decisive action’ needed
TV presenter and environmentalist Chris Packham said: “Extreme suffering is rampant in the supermarket’s chicken supply chain”.
The naturalist, who often uses his platform to advocate for animals is backing The Better Chicken Commitment (BCC), a policy that ‘addresses issues related to breeding for fast-growth and high-yield, housing, stocking density, and slaughter’.
Several animal charities including The Humane League UK, Open Cages, Animal Equality UK, and the RSPCA are part of the commitment.
Commenting on Open Cages’ investigation, he told the Mirror: “These poor animals are forced to endure pain, deformities, heart attacks and filthy, overcrowded conditions. It keeps going on and on.
“Morrisons’ marketing is contrived to put us at ease, to generate ideas of quality food, of friendly local farmers and to trust their claims of high welfare standards.
“But the ugly truth of Market Street is undeniable. Yet, Morrisons continues to ignore, deny and delay whilst companies like M&S have taken swift and decisive action.”
Jackson added: “Morrisons cannot sell them, profit off their deformed, weak bodies, and then claim to take animal welfare seriously.”
Packham has also launched an online petition encouraging supermarkets to join the BCC. It has garnered over 1,94,000 signatures. You can sign the petition here.
Share this story: Suffering and misery exposed at farms supplying Morrisons’ “welfare assured chicken”.
Lifestyle
Vegan culture, food, beauty & more
Is Tobey Maguire vegan? Here’s what we know
- Mohsina Dodhiya
- 17th August 2023
Tobey Maguire often speaks about veganism and animal issues. Tobey Maguire, the actor best known for playing Spider-Man in the Sam Raimi trilogy, is a vegan. He has been a vegetarian since 1992 and became a vegan in 2009. A lifelong commitment to animal rights Maguire’s decision to go vegan was motivated by his love …
Continue reading “Is Tobey Maguire vegan? Here’s what we know”
Plant-based food jobs surge with 32% growth in just 3 months
- Mohsina Dodhiya
- 17th August 2023
The number of open jobs advertised in the plant-based industry increased by almost a third from April to July 2023, GlobalData reported. The plant-based food industry is booming, and this is reflected in the number of job openings in the sector. According to data from GlobalData, the number of open jobs advertised in the plant-based …
Continue reading “Plant-based food jobs surge with 32% growth in just 3 months”
VEGAN MEMES
NEED A LAUGH?
QUIZZES
All the quizzes you love to binge!
QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
Continue reading “QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert”
QUIZ: What is your perfect Vegan Halloween Costume?
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
Continue reading “QUIZ: What is your perfect Vegan Halloween Costume?”
QUIZ: What kind of vegetable are you?
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …