An advert to promote animal welfare which claims that ‘wool is just as cruel as fur’ has been banned for being ‘misleading’.
The slogan from People for the Ethical Treatment of Animals (PETA), which has appeared on London buses since February, reads: “Don’t let them pull the wool over your eyes. Wool is just as cruel as fur. Go wool-free this winter.”
The Advertising Standards Authority banned the advert after receiving 10 complaints from people who claimed that sheep shearing is important for the animal’s welfare.
But PETA responded by saying that horrific abuse is less publicised for the wool industry, but still exists.
PETA argued that sheep only grow excess hair due to genetic manipulation imposed on them with a view to manufacturing more wool.
But the ASA said that the existence of safety provisions in the wool industry, which aim to protect sheep, meant the adverts were misleading.
The ruling reads: “We considered people who saw the ad would interpret the claim ‘wool is just as cruel as fur’ as equating the conditions in which sheep were kept and the methods by which wool was obtained with the conditions and methods used in the fur industry.
“However, sheep were not killed for their wool as animals were in the fur industry and there were standards in place relating to their general welfare including relating to the shearing process. We therefore concluded on that basis that the claim was misleading and in breach of the Code.”
Elisa Allen, director at PETA, said the decision was ‘confusing and disappointing’.
“Nevertheless, we’ll continue to urge decent people to steer clear of wool, and we have plans to run a modified version of the ad in numerous cities this winter,” she added.
Do you think the wool industry is as cruel as the fur industry? Share your thoughts in the comments below!
Vegan culture, food, beauty & more
- Totally Vegan Buzz Team
- 19th June 2020
All sorts of plant-based foods and products will be up for sale at this summer’s Vegan Farmers’ Market in Vancouver. Vancouver is gearing to launch the city’s first Vegan Farmers Market on 27 June at Vancouver’s Concord Community Park. The event will operate right through summer for eight full Saturdays from 10 a.m. to 2 …
- Charlotte Coates
- 13th January 2020
Perfume has the power to transport you. A favourite scent can remind you of many things – conjuring up the bliss of a relaxing holiday, the comfort of home or even a butterfly-filled first date. There are so many wonderful scents to choose from, no matter if you prefer musky notes, floral hints or fruity …
All the quizzes you love to binge!
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …