New York City based Milk Makeup has launched a new vegan moisturizer using hydrating plants that thrive in extreme climates.

The clean beauty brand has formulated its first cream moisturizer blending four vegan milks such as oat, argan, fig, and a desert milk prototype derived from Kalahari melon, baobab, jojoba, and aloe vera-these ingredients are known to have super water absorbing and retention capacities.

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Moisturize the Milk way. Meet Vegan Milk Moisturizer! – It's our first-ever cream moisturizer made with a unique blend of vegan milks for softer, smoother-looking, more hydrated skin. – 🍈 WHAT'S IN IT? 🍈 – 🥛Desert Milk™: We took plants from the desert and milked them 💦 Kalahari melon, jojoba, aloe vera, and baobab quench skin while sealing in moisture all day long. – 🥛Fig Milk: Yep, we milked figs too! This powerhouse ingredient refreshes your skin for a soft, healthy-looking glow. *Adds figs to grocery cart* 🛒 – 🥛Oat Milk: Yep, oat milk. It calms, comforts, and soothes dull and tired skin. We add it to our vegan lattes too 😉 – 🥛Argan Milk + other good-for-you ingredients: This crew seals it all up and helps provide antioxidant protection 💪🏾hell yea! – ⚡️12/15 Launching on milkmakeup.com, sephora.com, cultbeauty.co.uk @cultbeauty ⚡️12/26 Launching in-store @sephora – TAG A FRIEND AND LET ‘EM KNOW 🙌🏼 #veganmilkmoisturizer

A post shared by Milk Makeup (@milkmakeup) on Dec 13, 2019 at 7:00am PST

The brand explains that while desert milk has hydrating and moisture-locking benefits; fig milk helps soften and replenishes the skin. Oat milk, on the other hand, offers calming and comforting properties and argan milk provides antioxidants that help keep the skin supple and healthy.

Other important ingredients that potentiate the moisturizer include shea butter, grapeseed oil, and olive-derived squalane.

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Now served in aisle 3: #veganmilkmoisturizer 🛒🛒🛒 – our latest addition to the skincare fam is made with all vegan milks like.. 🍈Desert Milk™️ – quenches and hydrates 🍈Fig Milk – softens and refreshes 🍈Oat Milk – soothes and calms 🍈Argan Milk + other good for you ingredients – protects with antioxidants

A post shared by Milk Makeup (@milkmakeup) on Dec 19, 2019 at 8:07am PST

The moisturizer is free from gluten, paraben, talc, silicone, sulfate and artificial fragrance. It has been formulated to be gentle enough for sensitive skin types and is cruelty-free.

The moisturizer comes in a vibrant lime-green chartreuse skincare jar and is packed mini in a 0.53-ounce container for $19 or 1.7 ounces for $38.

Customers can order the product online at Milk Makeup and Sephora and in stores from December 26.

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Say what’s up to the newest member of our skincare fam: Vegan Milk Moisturizer 💁🏻‍♀️ – 🥛WHAT: a luxe, creamy, daily moisturizer made with all vegan milks 🥛WHEN: AM + PM after cleansing 🧖🏽‍♀️ 🥛WHO: dry, sensitive, normal skin 🥛WHERE: face/neck/anywhere ur skin needs some love 🥛WHY: cause we gotta keep that skin on ten 💅🏼

A post shared by Milk Makeup (@milkmakeup) on Dec 13, 2019 at 3:28pm PST

The brand’s official announcement on Instagram was welcomed with thousands of likes and comments.

“Who’s your creative director?? Such an inspiration ❤️❤️❤️,” wrote a user.

“It’s so bomb for my dry skin 🗣 I used it last night & my skin looks so smoothhhh,” commented a happy customer.

“Bought or tried almost all of your skincare line and I’m a believer,” added a third.

• Read: CoverGirl debuts its first 100% vegan beauty line

 Which beauty brand offers the best vegan products? Share your thoughts in the comments below!

Totally Vegan Buzz Team

The Totally Vegan Buzz Team are a gang of extremely entertaining writers who also happen to be vegan. Together, they bring you all the vegan infotainment you need – trends, news, quizzes and more. Leave them a comment! They love it when you guys say hi…

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