The 31-day-pledge to go vegan is nearly over, but that has not stopped companies from launching new vegan products. We ain’t complaining – keep ‘em coming!

While the month of Veganuary is almost over, companies are still going strong with new product announcements happening nearly every day. This time iconic British sweets Rowntree’s has expanded its range of vegan Jelly Tots. Meanwhile, James Cadbury’s brand Happiness in Plants (aka HiP), adds a new bar to its oat milk chocolate line-up.

Rowntree’s new vegan treat

The Nestlé-owned confectionery brand’s new product – Tropical Tots – will come in five flavours — passion fruit, peach, pineapple, grapefruit, and mango.

They will be available exclusively at Tesco from next month, with a RRP of £1.59.

While Jelly Tots sweets have always been vegan friendly, in 2020, the brand removed gelatine (an animal product) from its best-selling Fruit Pastilles following requests from consumers following vegan, vegetarian, and religious diets.

“We’ve had many requests from consumers over the years asking if we can make Fruit Pastilles vegetarian or vegan.

“We want the brand to be enjoyed by as many consumers as possible and so we are delighted to be able to introduce our new vegan-friendly recipe across the full range of sweets,” Meg Miller, the Brand Manager for Rowntree’s said.

H!P vegan chocolate

James Cadbury, great-great-great-grandson of John Cadbury, launched H!P in 2020. The brand has now added a H!P Salted Honeycomb Bar to its oat milk chocolate line-up.

The “Crunchie-esque” bar is made of chunks of honeycomb mixed in the brand’s signature oat milk chocolate along with sea salt for that perfect ‘sweet n salty mix’.

“Fact. The honeycomb inside our Salted Honeycomb doesn’t actually contain honey! We’ve created honeycomb from melted sugar, which is then mixed with bicarbonate of soda to help it ‘fizz up’ and create the delicious crunchy pieces you’ll find inside the bar, making it completely vegan friendly,” Cadbury told Vegconomist.

“The team and I are excited to be bringing out a new variant, which will hopefully appeal to H!P devotees and bring in a raft of new fans too,” he added.

• Read: NOMO scores big at prestigious food awards with ‘best vegan chocolate’ of the year

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Mohsina Dodhiya

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