Morrisons in its zest to offer vegans variety introduced a variation on the classic BLT sandwich by substituting bacon with carrot, but the move has backfired and left passionate vegans fuming.
The CLT also includes tomatoes, lettuce and vegan mayo, along with the smoky carrot strips all sandwiched between malted bread. It costs £2.20 and has 317 calories in it.
But vegans are finding it hard to stomach this alternative. Most expressed their ire by venting out on social media platforms.
Stevie Shepherd said, “Not to sound ungrateful but a salad sandwich? No wonder everyone asks where we get our protein.”
Lizzy Entwistle, a registered dietitian, said: “No, I can’t get excited about this. I feel it makes a mockery of vegans. Can’t have bacon? Here, have some carrot.”
Erin Caroline commented, “Apparently no vegans work for them, or there were no public surveys done with vegans, as I guarantee this would not have been suggested.”
A vegan Instagrammer called Margo said, “Carrot is NOT vegan bacon.”
Another, called Holly, mentioned, “I’d rather not pay that much for a bit of salad on bread. Seriously, just use slices of tofu or tempeh or even mushroom, Anything but a sad strip of soggy carrots.”
Of course, some veggie lovers were more encouraging; one user, Isabelle urged her fellow vegans saying, “Please don’t knock it before you try it. The carrot does actually taste like bacon because of how it’s smoked and it’s absolutely delicious.”
Nevertheless, many supermarkets and restaurants have started increasing their vegan fares.
Greggs’ vegan sausage rolls have been approved by fans, and even McDonald’s has a vegan range.
Cardiff City has also dished out a full vegan menu at its ground becoming the first football league club to join the Vegan Fraternity.
What do you think of a CLT-sandwich? Tell us in the comments below.
Vegan culture, food, beauty & more
- Totally Vegan Buzz Team
- 19th June 2020
All sorts of plant-based foods and products will be up for sale at this summer’s Vegan Farmers’ Market in Vancouver. Vancouver is gearing to launch the city’s first Vegan Farmers Market on 27 June at Vancouver’s Concord Community Park. The event will operate right through summer for eight full Saturdays from 10 a.m. to 2 …
- Charlotte Coates
- 13th January 2020
Perfume has the power to transport you. A favourite scent can remind you of many things – conjuring up the bliss of a relaxing holiday, the comfort of home or even a butterfly-filled first date. There are so many wonderful scents to choose from, no matter if you prefer musky notes, floral hints or fruity …
All the quizzes you love to binge!
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …