Swedish plant milk brand Oatly has decided to tour parts of the UK offering free coffee, tea and chocolate drinks to encourage customers to ditch dairy for oat milk.
Oatly is on another promotional spree to entice customers to try oat milk in their beverages and this month, the vegan brand is gearing to set up pop-up coffee shops in London, Brighton, Glasgow, and Manchester to give away free coffee, tea and chocolate drinks served with skinny, semi or whole oat milk.
Vegan Food UK posted images of the Oatly Container café revealing that the free promotions will run until January 28.
The group wrote alongside the post on Instagram: “More brilliant marketing by the #oatly guys – we really appreciate them getting the vegan message out there too ?”
The announcement drew thousands of likes and comments with some customers raving while others questioning Oatly about not including their cities.
“Oatly are smashing it!! ? love it,” wrote an excited fan.
“Wow, how good is that x,” commented another.
Oat milk benefits
Oat milk is non-allergic and suitable for lactose intolerant individuals. It also packs in lesser saturated fat content than dairy making it ideal for those watching their weight and also has more protein compared to other plant-based beverages.
It is environmentally friendly as it produces 73 percent less CO2 emissions than cow’s milk and is also less resource intensive than its dairy counterpart.
With oat milk’s numerous benefits, Oatly feels its promotions and marketing campaigns can encourage more customers to join the plant-milk brigade.
‘Ad for oat drink: Hope that’s okay with you?’
The free promotion is just one of the marketing gimmicks up Oatly’s sleeves for the month.
The brand has simultaneously installed major adverts throughout London, including Waterloo Station and Kings Cross, where one can see two same billboards placed next to each other that read: ‘Haven’t you seen this ad before? Total Déjà-Vu’.
Another one in the subway reads: “If you don’t put that smartphone down, how are you ever going to notice this ad for oat drink.”
The brand is also looking to set up billboards in Manchester’s Northern Quarter, Temple Meads in Bristol and across St George’s Square in Glasgow, stating: “Now you know about something called oat drink. Hope that’s okay with you?”
How influential will Oatly’s marketing strategy be in promoting plant-based milk? Share your thoughts in the comments below!
About The Author
Lifestyle
Vegan culture, food, beauty & more
Is Tobey Maguire vegan? Here’s what we know
- Mohsina Dodhiya
- 17th August 2023
Tobey Maguire often speaks about veganism and animal issues. Tobey Maguire, the actor best known for playing Spider-Man in the Sam Raimi trilogy, is a vegan. He has been a vegetarian since 1992 and became a vegan in 2009. A lifelong commitment to animal rights Maguire’s decision to go vegan was motivated by his love …
Continue reading “Is Tobey Maguire vegan? Here’s what we know”
Plant-based food jobs surge with 32% growth in just 3 months
- Mohsina Dodhiya
- 17th August 2023
The number of open jobs advertised in the plant-based industry increased by almost a third from April to July 2023, GlobalData reported. The plant-based food industry is booming, and this is reflected in the number of job openings in the sector. According to data from GlobalData, the number of open jobs advertised in the plant-based …
Continue reading “Plant-based food jobs surge with 32% growth in just 3 months”
VEGAN MEMES
NEED A LAUGH?
QUIZZES
All the quizzes you love to binge!
QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz.
QUIZ: What is your perfect Vegan Halloween Costume?
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit.
QUIZ: What kind of vegetable are you?
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God