
The limited-edition perfume will be sold in a blood-red bottle and all money raised will be sent to Brain’s Save Me Trust, which works for wildlife protection.
Today, Queen legend Brian May is launching his own badger-scented perfume to raise funds for the protection of wildlife.
The legendary musician has teamed up founder of the Xerjoff perfume company, Sergio Momo to develop the new fragrance, which is named after the 1980’s hit Save me.
The limited-edition perfume will be sold in a blood-red bottle and all money raised will be sent to Brain’s Save Me Trust, which works for wildlife protection.
Taking to Instagram to make the announcement, May wrote: “What’s all this?!!
“Something I hope you will all love!
“The launch of the amazing SAVE-ME perfume! To benefit wild animals. Through the kindness of Sergio Momo – founder of Xerjoff !!!!
“Limited edition coming soon!”
SAVE-ME
The ingredients of the perfume include pink pepper, jasmine, chamomile, mimosa, ylang-ylang, and musk.
Speaking about the new launch, the Sun reported an insider, who said: “A lot of effort has gone into it and Brian did a lot of smellings before he was happy.
“The scent has deliberately earthy overtones — a hint of clean badger fur, some sandalwood, and something a bit limey.
“It’s surprisingly refreshing and hopefully will fly off the shelves.”
The Rock & Roll Hall of Famer and Mono will host an official presentation online to promote Save Me at shop.livescale.tv today at 6 pm UK time.
Activist May
May, who regularly speaks out about animal-rights, participated in the Veganuary challenge in 2020 and later urged people to give the lifestyle a shot especially in the wake of the coronavirus outbreak.
In an interview, with NME, he spoke about the connection between eating animals and pandemics such as COVID-19. May said: “If you want to get deep into it, I think we should be looking again at whether we should be eating animals. That’s a central issue here.
“This pandemic seemed to come from people eating animals… It’s becoming more well known that eating animals is not the greatest thing for our health.
“But to go vegan was just a decision, and I haven’t been preachy about it. But now, we’ve seen more of the effects of how eating animals has brought us to our knees as a species. I think it’s time to re-examine our world in a way that doesn’t abuse other species.
“Whether we will see that happen, I don’t know. But I think I will start to be a bit more preachy about veganism because to me it is the way forward, in so many ways.”
- Read: Brian May questions the Christmas tradition of having a turkey, says ‘it‘s not attractive to me now’
Share this story to let others know about Brian May’s new perfume.
Lifestyle
Vegan culture, food, beauty & more
Is Tobey Maguire vegan? Here’s what we know
- Mohsina Dodhiya
- 17th August 2023
Tobey Maguire often speaks about veganism and animal issues. Tobey Maguire, the actor best known for playing Spider-Man in the Sam Raimi trilogy, is a vegan. He has been a vegetarian since 1992 and became a vegan in 2009. A lifelong commitment to animal rights Maguire’s decision to go vegan was motivated by his love …
Continue reading “Is Tobey Maguire vegan? Here’s what we know”
Plant-based food jobs surge with 32% growth in just 3 months
- Mohsina Dodhiya
- 17th August 2023
The number of open jobs advertised in the plant-based industry increased by almost a third from April to July 2023, GlobalData reported. The plant-based food industry is booming, and this is reflected in the number of job openings in the sector. According to data from GlobalData, the number of open jobs advertised in the plant-based …
Continue reading “Plant-based food jobs surge with 32% growth in just 3 months”
VEGAN MEMES
NEED A LAUGH?
QUIZZES
All the quizzes you love to binge!
QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
Continue reading “QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert”
QUIZ: What is your perfect Vegan Halloween Costume?
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
Continue reading “QUIZ: What is your perfect Vegan Halloween Costume?”
QUIZ: What kind of vegetable are you?
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …