The limited-edition perfume will be sold in a blood-red bottle and all money raised will be sent to Brain’s Save Me Trust, which works for wildlife protection.

Today, Queen legend Brian May is launching his own badger-scented perfume to raise funds for the protection of wildlife.

The legendary musician has teamed up founder of the Xerjoff perfume company, Sergio Momo to develop the new fragrance, which is named after the 1980’s hit Save me.

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The limited-edition perfume will be sold in a blood-red bottle and all money raised will be sent to Brain’s Save Me Trust, which works for wildlife protection.

Taking to Instagram to make the announcement, May wrote: “What’s all this?!!

“Something I hope you will all love!

“The launch of the amazing SAVE-ME perfume! To benefit wild animals. Through the kindness of Sergio Momo – founder of Xerjoff !!!!

“Limited edition coming soon!”

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SAVE-ME

The ingredients of the perfume include pink pepper, jasmine, chamomile, mimosa, ylang-ylang, and musk.

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Speaking about the new launch, the Sun reported an insider, who said:  “A lot of effort has gone into it and Brian did a lot of smellings before he was happy.

“The scent has deliberately earthy overtones — a hint of clean badger fur, some sandalwood, and something a bit limey.

“It’s surprisingly refreshing and hopefully will fly off the shelves.”

The Rock & Roll Hall of Famer and Mono will host an official presentation online to promote Save Me at shop.livescale.tv today at 6 pm UK time.

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Activist May

May, who regularly speaks out about animal-rights, participated in the Veganuary challenge in 2020 and later urged people to give the lifestyle a shot especially in the wake of the coronavirus outbreak.

In an interview, with NME, he spoke about the connection between eating animals and pandemics such as COVID-19. May said: “If you want to get deep into it, I think we should be looking again at whether we should be eating animals. That’s a central issue here. 

“This pandemic seemed to come from people eating animals… It’s becoming more well known that eating animals is not the greatest thing for our health.

“But to go vegan was just a decision, and I haven’t been preachy about it. But now, we’ve seen more of the effects of how eating animals has brought us to our knees as a species. I think it’s time to re-examine our world in a way that doesn’t abuse other species.

“Whether we will see that happen, I don’t know. But I think I will start to be a bit more preachy about veganism because to me it is the way forward, in so many ways.”

• Read: Brian May questions the Christmas tradition of having a turkey, says ‘it‘s not attractive to me now’

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