“If you ever thought about going vegan but didn’t want to do it alone, Veganuary has you covered,” the TikTok star said of the campaign.
Tabitha Brown is encouraging everyone to try vegan this January in a funny new light-hearted Veganuary advert.
According to the global organization, the video is aimed at inspiring more people – who ‘didn’t want to do it alone’ – in taking the month-long vegan pledge.
In the light-hearted video, vegan influencer Brown, who has 4.5 million followers on TikTok and was named one of the platform’s top ten creators of 2020, encourages people to take part, even if they worried about making mistakes along the way.
Produced by Pollution.tv and directed by Asher Brown, the advert shows Brown doing Veganuary by eating a variety of meals—from doughnuts to nachos to healthy veggie bowls— and ticking off each day on her calendar with smiley faces.
With just 24 hours left to complete the challenge, she is seen accidentally swallowing a fly- an attempt to send across the message that “nobody’s perfect. Let’s try anyway.”
‘Try it together’
“If you ever thought about going vegan but didn’t want to do it alone, Veganuary has you covered,” Brown said of the campaign.
“We can all try it together at the same time.”
Veganuary 2021
Veganuary, which started modestly in 2014 at the kitchen table of its founders, Jane Land and Matthew Glover, has grown phenomenally from just 3,300 supporters in the first year to 350,000 people already signing up for the month-long pledge in 2021 – a 50 percent increase from the same time last year.
Even big business leaders including the likes of Bloomberg, Nestlé, and M&S among others have stepped up to the Veganuary challenge this year.
January will also see a slew of new options being launched in the UK, including Hellmann’s, Heinz’s, Boots, Starbucks, Subway, and more expanding their vegan range offering people taking the pledge, a plethora of choices.
Veganuary is also gaining momentum in the US. According to Veg News, Yelp, Aveda, Albertsons, Hellmann’s, Mendocino Farms, Tofurky, Follow Your Heart, and Violife, among others are participating in Veganuary this year.
Each will offer promotions, giveaways, and special menu items, and also create specialized marketing campaigns to promote their plant-based products.
Share this story to encourage others to take on the Veganuary pledge.
Lifestyle
Vegan culture, food, beauty & more
81% of military personnel want plant-based meals, new survey reveals
- Mohsina Dodhiya
- 27th June 2022
“As the US military continues to seek ways to best support the overall health and diverse needs of its loyal service members, we’re calling on lawmakers to require all branches of the military to provide plant-based MRE options.” The majority of US military members want vegan Meals, Ready to Eat (MRE), according to a new …
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One more vegan ad banned this week – this time for showing animals in distress
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- 9th June 2022
The watchdog banned ads by Vegan Friendly UK and Tesco amid claims of gratuitous violence and misleading information. The Advertising Standards Authority (ASA) has banned one more vegan TV ad this week over claims that it shows “graphic imagery and gratuitous violence” towards animals. This censure comes on the heels of the UK watchdog banning …
Continue reading “One more vegan ad banned this week – this time for showing animals in distress”
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All the quizzes you love to binge!
QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
Continue reading “QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert”
QUIZ: What is your perfect Vegan Halloween Costume?
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
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QUIZ: What kind of vegetable are you?
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …