McDonalds’ has had the vegan burger in the pipeline for a while, insiders report.
Fast-food giant McDonald’s is reportedly planning to launch new vegan burgers in the UK.
The exciting news has been revealed by Instagram account Vegan Food, who shared an image of Maccies’ reported new product featuring a Beyond Meat burger patty.
The apparent marketing flyer from McDonald’s describes its new vegan burger, which features a patty from Beyond Meat as ‘100% McDonald’s taste, 0% meat’. The material further reads that ‘everyone should enjoy a delicious burger without compromising on taste’.
View this post on Instagram
BREAKING: it would appear that @mcdonaldsuk are launching a Vegan Cheeseburger 🍔 😋 💕 (EDIT: this image is from a survey that someone had from McDonald's in the UK. Nothing is official until McDonald's say so 🙂) …… TAG SOME PEOPLE THAT NEED TO KNOW We arent sure of launch date yet*, but we know they have had this in the pipeline for a while** The new burger will consist of: 🍔@beyondmeat Patty 🍔Slice of Vegan Cheese 🍔Vegan mayo 🍔Lettuce, Pickles, Tomato 🍔Onions, Ketchup, Mustard 🍔In a seeded bun And it will be vegan certified Business Insider published an article last year saying that a Beyond Buger was coming to McDonald's in the UK, but that it wouldn't be vegan because of using the same grill. But we wonder what is happening now as it says "Vegan Certified" For more updates on this, including prices and launch date, Follow @vegan_food_uk 💚🍔 *for the record, this isn't an official piece of news from McDonald's, we hope that will come soon. We heard word about McDonald's planning a Beyond Burger some months ago from insiders. Since then we have been waiting on photographic evidence that we can use to substantiate the news. Sorry it took so long, but good news regardless. **nothing is official until McDonald's themselves make a statement about this, but we want to bring you updates when we have them
According to the food group, the new burger will be vegan certified and will have the patty served in a sesame bun with tomato, lettuce, pickles, onions, vegan mayo, ketchup, mustard, and a ‘slice of vegan cheese’.
While the account has posted the image, it clarified that there has been no official announcement from McDonald’s yet and this image was photographic evidence from insiders.
This new product, if McDonald’s decides to go ahead, will mark the fast-food chain’s second collaboration with vegan food start-up Beyond Meat.
McDonald’s first teamed up with Beyond Meat in September 2019 to launch a veggie burger in Canada.
After trialing the burger called “P.L.T.” or “Plant Lettuce Tomato,” at 52 locations in January this year, the food giant took the burger off the menu by April with no updates on whether it planned to get it back at a later date.
Beyond Meat expansion deals
Meanwhile, US based Beyond Meat is aggressively expanding its supply channels in the global market.
It has signed a new deal in the U.K. with popular and well-established British grocery chain Sainsbury and 41 Gourmet Burger Kitchen restaurants to roll out its plant-based meat products in these outlets.
“The UK continues to be a crucial part of Beyond Meat’s long-term growth strategy in Europe,” Chief Growth Officer Chuck Muth said.
Stateside, the Beyond Burger products will now be available at over 2,400 Walmart outlets.
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