Vegan Movement Gains Momentum As A THIRD Of Brits Now Cut Down On Meat

Latest research indicates the vegan movement is continuing to gain momentum, as a third of Brits are now adopting a meat-fee or meat-reduced diet.

The Waitrose & Partners Food & Drink Report 2018-19 also found one in eight (13 percent) Britons now identify as vegan or vegetarian, and 21 percent as flexitarian.

A third of Brits are now cutting down on meat. Image courtesy of Hermes Rivera

Key Findings 

  • A third of the British population (33.5 percent) now have meat-free or meat-reduced diets
  • One in eight Brits (13 percent) now identify as vegan or vegetarian
  • A further 21 percent said they are flexitarian
  • Half of all those who identify vegan or vegetarian eat meat ‘at weekends’, ‘occasionally’ or ‘on special occasions’ 

Managing director Rob Collins said: “Being mindful of how we live and eat has become a priority in today’s world.

“As we become increasingly mindful of our own health, the well-being of our family and that of the planet, we’re reshaping how we shop, cook and eat. Welcome to the era of the mindful consumer.”


The research also found some encouraging trends surrounding environmental issues.

Nearly nine in ten people (88 percent) who saw an episode of BBC’s Blue Planet II about the effect of plastics on our oceans have changed their behaviour since.

Sixty percent of us now choose a refillable water bottle and coffee cup more than we did previously. Waitrose has also seen an 800 percent increase in questions about plastics from customers.

Released today, (1 November) the The Waitrose & Partners Food & Drink Report 2018-19 is based on comprehensive new OnePoll consumer research of 2000 people across Britain – not just Waitrose shoppers.

Data is supported by focus group research, insight from millions of purchases in Waitrose & Partners shops and online, and from the retailer’s food and shopping experts.

What do you think of the research? Leave your thoughts in the comments section below!

Featured image courtesy of Hermes Rivera

Notice: Undefined variable: viewed_post_list in /home/ on line 98

You May Like

Animal Welfare At Risk Of ‘Falling Off A Cliff’ After Brexit

As Britain gears up to discover what form Brexit will take, activists fear a no-deal scenario in particular could have a disastrous impact on animals rights. The Vegan Society told...

Shots Fired After Farmer Clashes With Vegans Who Were Filming His Cows

An Australian farmer fired shots after clashing with vegans at his property, amid complaints they were filming his cows and refusing to leave. Video footage showed activist James Warden of...

7 Vegan Bodybuilders Proving Plant-Based Muscle Power Is ‘Not Only Possible, It’s Optimal’

Some meat-eaters may still be, even in 2019, under the illusion that a vegan diet is fundamentally lacking in protein. To help blow this misconception out of the water,...

How Much Damage Is Veganism Really Doing To The Dairy Milk Industry?

There's no doubt that veganism has well and truly entered the mainstream. Popular culture is welcoming new vegan food launches, clothing lines, supermarkets, fashion weeks and celebrities. But how much...

‘Vegans Who Are Afraid Of Activism Are Underestimating How Much They Do Themselves’

The word 'activism' stirs contrasting emotions, even among vegans. For some, it lights a fire - they're ready to take on the world and counter any meat eaters who...


Please enter your comment!