“The time has now come. The world has changed, along with our clients, and luxury naturally needs to adapt to that.”
One of the world’s largest luxury fashion giants Kering Group has announced that it will no longer sell fur.
In a statement, the global Luxury group declared that all its brands would be ditching the use of fur from their fall 2022 collections onwards.
This means Saint Laurent (famously known as YSL) and Brioni, which were still using fur in their collections, will also go fur-free.
Kering’s other brands, namely Gucci, Alexander McQueen, Balenciaga, Bottega Veneta, Boucheron, Girard-Perregaux, Qeelin, Pomellato, DoDo, and Ulysse Nardin, have already announced their own fur-free policies.
‘The world has changed’
Francois-Henri Pinault is Kering’s CEO and chairman. He said the company took the decision because it is “just the right thing to do.”
“We do it out of conviction, for the sake of ethics and modernity,” he said.
The CEO added: “For many years, Kering has sought to take the lead in sustainability, guided by a vision of luxury that is inseparable from the very highest environmental and social values and standards.
“When it comes to animal welfare, our Group has always demonstrated its willingness to improve practices within its own supply chain and the luxury sector in general.
“The time has now come to take a further step forward by ending the use of fur in all our collections. The world has changed, along with our clients, and luxury naturally needs to adapt to that.”
The power fashion house is also exploring innovative vegan-friendly materials with vegan leather (Mylo) maker Bolt Threads.
Fur free fashion
Kering joins a growing list of fashion labels and designers in banning fur, including Oscar de la Renta, Valentino, Moose Knuckes, Neiman Marcus, Saks Fifth Avenue, Canada Goose, Holt Renfrew, Alexander McQueen, Balenciaga and more.
Despite fur rapidly losing its sheen worldwide, some major brands continue to endorse the cruelly begotten animal fabric.
Most notably among them include Dolce & Gabbana, Max Mara, Moncler, and Chloé, which have yet to implement fur-free policies.
The LVMH (Moët Hennessy Louis Vuitton) group, which is among one of the world’s biggest fashion groups, is yet to announce a fur ban.
Apart from Louis Vuitton, LVMH owns Fendi, Christian Dior, Givenchy, Kenzo, Marc Jacobs, Emilio Pucci, and more.
‘Fashion house still selling in 2021 is an embarrassment’
Kering’s fur-free decision was applauded by animal welfare organizations.
PJ Smith, the Humane Society of the United States’ fashion policy director, said: “Kering is synonymous with luxury fashion, and with this announcement, it marks a new era for what is considered luxury to now include what is socially responsible, ethical and innovative.”
Smith added: “We hope the rest of the fashion industry will take notice choosing compassion and innovation over an outdated idea of luxury.”
Vegan charity PETA said: “All Kering brands are going fur-free. Nobody with a heart will wear fur, no designer with any sense will touch it, and any fashion house still selling it in 2021 is an embarrassment.”
Share this story: 12 fashion giants to go 100% fur-free
Vegan culture, food, beauty & more
90% of Brits acknowledge farmed animals experience similar emotions to cats and dogs, new study shows
- Mohsina Dodhiya
- 14th November 2022
“There is no doubt that animals are sentient, can feel pain, fear, anxiety and grief. They can also feel happy, show great affection for other animals, experience contentment and more.” A poll has found that the majority of Brits acknowledge that farmed animals experience the same emotions as cats and dogs. Charity organisation Vegan Society …
- Mohsina Dodhiya
- 2nd September 2022
The American football quarterback for the Chicago Bears of the National Football League has been eating plant-based for more than two years. NFL star Justin Fields has credited a vegan diet for his improved athletic performance and muscle recovery. Fields, who is in his second year as a quarterback, first ditched animal products in May …
All the quizzes you love to binge!
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …