UK Supermarket Waitrose has recorded a 40% surge in the sales of its plant-based Christmas range.
In line with a report commissioned by Whole Foods Market, more than 40% of Brits are looking to opt out of a traditional turkey Christmas dinner and try other alternatives.
And the figures seem to match up with Waitrose confirming a 40% rise in the sale of vegan festive fare confirming a shift away from the Christmas turkey.
According to the supermarket giant, 2019 has been the biggest year yet for festive vegan meals with customers preferring animal free meal options.
Waitrose declared that its Vegan Root En Croute and Nut Roast with cranberry sauce have been received well by customers along with its mushroom and chestnut pâté.
“Our vegan range has been growing in popularity for a number of years,” said Charlotte McCarthy, vegan and vegetarian buyer at Waitrose & Partners.
“However, we anticipate this Christmas will be the biggest ever for vegan food.
“We’ve worked really hard to ensure that there is an exciting range available for our customers and that we offer an entirely vegan Christmas dinner – trimmings and all.”
Which supermarket has the best vegan festive range? Share your thoughts in the comments below!
Lifestyle
Vegan culture, food, beauty & more
81% of military personnel want plant-based meals, new survey reveals
- Mohsina Dodhiya
- 27th June 2022
“As the US military continues to seek ways to best support the overall health and diverse needs of its loyal service members, we’re calling on lawmakers to require all branches of the military to provide plant-based MRE options.” The majority of US military members want vegan Meals, Ready to Eat (MRE), according to a new …
Continue reading “81% of military personnel want plant-based meals, new survey reveals”
One more vegan ad banned this week – this time for showing animals in distress
- Mohsina Dodhiya
- 9th June 2022
The watchdog banned ads by Vegan Friendly UK and Tesco amid claims of gratuitous violence and misleading information. The Advertising Standards Authority (ASA) has banned one more vegan TV ad this week over claims that it shows “graphic imagery and gratuitous violence” towards animals. This censure comes on the heels of the UK watchdog banning …
Continue reading “One more vegan ad banned this week – this time for showing animals in distress”
VEGAN MEMES
NEED A LAUGH?
QUIZZES
All the quizzes you love to binge!
QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
Continue reading “QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert”
QUIZ: What is your perfect Vegan Halloween Costume?
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
Continue reading “QUIZ: What is your perfect Vegan Halloween Costume?”
QUIZ: What kind of vegetable are you?
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …