‘The ProVeg Veggie Challenge App makes it easier than ever to try a more plant-based diet,’ says the organization.

ProVeg has launched an app to help more people transition to a plant based lifestyle.

A leading international food awareness organization-ProVeg, states that  there has ‘never been a better time to explore your food choices’ especially in the wake of the pandemic that has reignited concerns about health, food security and safety in addition to existing environmental issues about the impact of consuming animal products. 

‘30-day challenge’

According to the organization, the new Veggie Challenge app ‘makes it easy to explore a vegan diet, try vegetarianism or simply reduce your meat consumption’. 

Depending on ‘whether you want to improve your health, protect the planet, care for animals or simply choose delicious food,’ you can opt from any of the following three challenges: 30 days less meat, 30 days vegetarian, and 30 days vegan.

Announcing the app launch on Instagram, the organization wrote: “More than 250,000 people have already joined the free 30-day challenge.

“In addition to free coaching, daily tips, hundreds of recipes, and access to a vibrant and supportive community the new app helps users make a weekly meal plan, organise shopping lists, store favourite recipes, and delivers cooking instructions straight to the kitchen.”

ProVeg

ProVeg is a fast-growing organization with global reach and ambition. With its mission to reduce the global consumption of animals by 50% by the year 2040, the organization works with international decision-making bodies, governments, food producers, investors, the media, and the general public to help the world choose plant-based delicious and healthy food that is good for all humans, animals, and the planet.

You can download  the app for free on Apple store and Google Play.

• Read: Popular US vegan cooking show goes global

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Mohsina Dodhiya

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