Canadian actor Mena Massoud has announced his investment in Plant Power Fast Food (PPFF) as funding “new businesses like this will help expose millions of people to new healthier, cruelty-free, and environmentally sustainable choices,” he says.

Actor Mena Massoud, the star of Disney’s live-action remake of Aladdin and the founder of Evolving Vegan, invested into the Series A Raise Capital raise for PPFF’s parent company, Plant Power Restaurant Group.

Speaking of PPFF, the actor said: “I’ve spent a great deal of time touring North America visiting a lot of plant-based restaurants [and] Plant Power Fast Food immediately stuck out as a big player.

“They have massive ambitions in the space, and they don’t just outsource their products like many of the other companies in the marketplace. There is great attention to detail, and we share the same outlook—that in order to cause real change, we have to make plant-based living accessible to the masses.”

Plant Power Fast Food 

PPFF was launched to serve healthy and tasty treats without the use of animal products, GMO’s or artificial ingredients and the company is glad to have Massoud on board.

“We love what [Massoud] is doing. He’s the real deal and he shares our concerns about the negative impact that animal agriculture has had on this beautiful planet we all share, said Plant Power Co-Founder and Chief Marketing Jeffrey Harris.

“We’re also inspired by his advocacy of a plant-based diet for health and well-being. Everyone on our team is thrilled that he’s joined our investor family and we’re grateful for his support during this phase of our expansion.”

Evolving Vegan

Massoud’s pet project – the Evolving Vegan is a platform to help promote a vegan lifestyle. He is not only compiling a book- the Evolving Vegan that features “the best plant-based eateries around North America,”  with “gorgeous photos and delicious vegan recipes of indigenous people,” and his personal journey towards a vegan lifestyle, he also documents the same experiences in his videos and posts, which he shares with his followers on social media.

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What do you think of Mena Massoud’s efforts to promote veganism? Share your thoughts in the comments below!