
Vegan Formula 1 champ Lewis Hamilton is launching a vegan burger chain starting with a site in London.
The animal lover’s new venture named Neat Burger has ambitions to open 14 sites globally in the next two years.
Hamilton is working with Beyond Meat investor Tommaso Chiabra and hospitality company The Cream Group to launch the plant-based offer on Princes Street on September 2.
“Neat Burger promises to transform the way people see plant-based food by appealing not only to those who follow plant-based diets, but any individuals – meat-eaters included – who want delicious, meat-free dishes that are more sustainable, healthier and ethical,” the company revealed.
The menu, which has been created in collaboration with Beyond Meat chefs, will include ‘the neat, the cheese and the chick’n’ as well as a plant-based hot dog.
“I’m very passionate about being kinder to our world and also really respect Neat Burger’s commitment to more ethical practices and supporting small businesses, so this is something I’m also really proud to support,” Hamilton said.
“But it is also about the product. As someone who follows a plant-based diet, I believe we need a healthier high street option that tastes amazing but also offers something exciting to those who want to be meat-free every now and again.”

Neat Burger will also stock Jaden Smith’s environmentally friendly Just Water along with a range of ethical soft drinks, vegan soft serve ice cream and coconut-based milkshakes.
Tommaso Chiabra added: “The meat industry is the biggest contributor to greenhouse emissions and its environmental impact is no longer sustainable together with the growth of the population. Neat Burger aims to disrupt the non-sustainable food industry and become a force for good.”
What are your thoughts on Lewis Hamilton’s new business venture? Share your thoughts in the comments below!
Lifestyle
Vegan culture, food, beauty & more
What is a vegan shampoo? And 11 fantastic brands to try
- Mohsina Dodhiya
- 27th January 2023
Do you know which ingredients make your shampoo non-vegan? The cosmetic industry has gone through a radical shift in the last few years as more consumers become aware of the impact their purchases make. As a result, the demand for vegan hair care products has soared. Consumers are becoming more conscious of the ingredients in …
Continue reading “What is a vegan shampoo? And 11 fantastic brands to try”
Dietitians claim plant-based diet can stunt growth of infants
- Mohsina Dodhiya
- 18th January 2023
The NHS Start for Life website has added information about vegan and vegetarian babies. Nutritionists and dietitians have raised concerns about the health implications of vegan diets for babies following the publication of the NHS’s vegan infant nutrition guide. The NHS Start for Life website, which provides guidance for new parents, has added a new …
Continue reading “Dietitians claim plant-based diet can stunt growth of infants”
VEGAN MEMES
NEED A LAUGH?
QUIZZES
All the quizzes you love to binge!
QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
Continue reading “QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert”
QUIZ: What is your perfect Vegan Halloween Costume?
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
Continue reading “QUIZ: What is your perfect Vegan Halloween Costume?”
QUIZ: What kind of vegetable are you?
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …