Oral care brand Colgate has launched two toothpastes made with animal free ingredients and packed in recyclable tubes.
One of the world’s popular dental care brands, Colgate, has introduced its vegan-certified toothpaste line Smile for Good that features two cruelty-free toothpaste products in recyclable tubes and cardboard packaging.
View this post on Instagram
Colgate have just launched TWO vegan toothpastes so you can keep your teeth sparkling with a clear conscience! Registered with our #VeganTrademark, @colgate’s new #SmileForGood toothpastes (Protection and Whitening) contain just a handful of simple ingredients and both the tube and cardboard packaging are both recyclable. They will be available across the EU and you’ll be able to find them in supermarkets and other personal care retailers. Tag a friend who’s vegan or is doing #Veganuary in the comments and help them get their vegan #ColgateSmile! ✨ - #colgate #vegan #vegansociety #vegantoothpaste #vegancolgate #vegantoiletries #veganessentials #recyclable #lowwaste
The toothpaste priced at £4.99 is available in two varieties: Whitening and Protection, and will be shelved across UK and EU supermarkets and retail stores such as Tesco, ASDA, Sainsbury’s, Boots and Superdrug.
The products are accredited by the Vegan Society to certify that the ingredients are vegan and not tested on animals.
Announcing the registration on its Vegan Trademark Instagram account, the Vegan Society mentioned that Colgate’s new vegan toothpastes “contain just a handful of simple ingredients and both the tube and cardboard packaging are both recyclable.”
Addressing customers’ concerns about promoting Colgate, a non-cruelty-free company, on a vegan forum, the group said: “We register individual products not entire ranges, this allows us to work with companies to encourage change.
“We register individual products against our standards of no animal ingredients and no animal testing. This product is not tested on animals 👍.”
Traditional toothpastes on the market often contain ingredients such as animal-based glycerin; calcium phosphate extracted from bone char; fluoride, a byproduct of the pesticide industry; and bee-derived products like propolis, which makes achieving the vegan trademark an important step for Colgate as major brands in the grooming industry and other sectors are increasing their efforts to become more ethical and eco-friendly.
The toothpaste packed in recyclable containers is part of the brand’s goal to achieve 100% recyclable packaging by 2025.
The tube uses high-density polyethylene (HDPE), a recyclable plastic used to make milk bottles.
The brand has adapted the material after figuring out “how to combine different grades and thicknesses of HDPE laminate into a tube that meets recycling standards”.
According to The Grocer, Noel Wallace, CEO and president of Colgate-Palmolive said: “(We want) to make tubes a part of the circular economy by keeping this plastic productive and eliminating waste.
He added that if other companies also started using the same material, it could lead to a major reduction in plastic waste.
“If we can standardise recyclable tubes among all companies, we all win. We want all toothpaste tubes – and eventually all kinds of tubes – to meet the same third-party recycling standards that we’ve achieved. We can align on these common standards for tubes and still compete with what’s inside them.”
Which is your favorite vegan toiletry brand? Share your thoughts in the comments below!
Vegan culture, food, beauty & more
- Totally Vegan Buzz Team
- 19th June 2020
All sorts of plant-based foods and products will be up for sale at this summer’s Vegan Farmers’ Market in Vancouver. Vancouver is gearing to launch the city’s first Vegan Farmers Market on 27 June at Vancouver’s Concord Community Park. The event will operate right through summer for eight full Saturdays from 10 a.m. to 2 …
- Charlotte Coates
- 13th January 2020
Perfume has the power to transport you. A favourite scent can remind you of many things – conjuring up the bliss of a relaxing holiday, the comfort of home or even a butterfly-filled first date. There are so many wonderful scents to choose from, no matter if you prefer musky notes, floral hints or fruity …
All the quizzes you love to binge!
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …