Greggs CEO Roger Whiteside has announced that he has been following a new plant-based diet to remain healthy.
The Newcastle bakery boss revealed he had ditched meat for over three weeks at an awards ceremony organised by The Journal that saw him pick up the North East Business Executive of the Year award.
Inspired by the vegan documentary, he said: “I watched it [The Gamechangers] and thought this is interesting.
“Obviously, there are arguments based around animal welfare and the environment, but this was all about the health benefits, and I thought I should give it a go.”
He added that “avoiding meat is easy,” but “avoiding milk and cheese is almost impossible.”
“If you’d asked me three weeks ago which roll I preferred I would have said the original sausage roll, but I’m now attempting to live on a vegan diet.”
“We’ve got the award-winning vegan wrap which I have quite frequently and the vegan sausage roll which I’ll have about once a week, and now we have the sweet choice with the vegan sweet mince pie,” he continued.
Greggs’ vegan range
The bakery chain’s vegan sausage roll witnessed sensational success creating huge profits for the company.
Greggs has since been working on developing vegan versions for all its popular products.
In a July interview with Evening Standard, CEO Roger Whiteside said: “Many customers are demanding more non-meat products and we want to offer more choices.
“It took us a couple of years to perfect our vegan sausage rolls, and I can now reveal our staff are working hard in our testing kitchens to make new meat and dairy-free products suitable for vegans.
Recently, the Vegan Food UK group revealed on social media that “certain Gregg’s Stores in the UK are already preparing for the launch of the Vegan Steak Bake,” but the chain is yet to make an official announcement.
Many companies have launched vegan products in an attempt to tap into the rising popularity of veganism.
Burger King recently launched the Rebel Whopper in Europe with the meatless patty sourced from The Vegetarian Butcher
Around the same time, Wendy’s launched a Plantiful Burger with a pea protein patty, along with lettuce, tomato, onion, pickles, and ketchup, at select locations in Canada.
Have you watched The Game Changers movie? Tell us what you thought in the comments section below!
Vegan culture, food, beauty & more
- Totally Vegan Buzz Team
- 19th June 2020
All sorts of plant-based foods and products will be up for sale at this summer’s Vegan Farmers’ Market in Vancouver. Vancouver is gearing to launch the city’s first Vegan Farmers Market on 27 June at Vancouver’s Concord Community Park. The event will operate right through summer for eight full Saturdays from 10 a.m. to 2 …
- Charlotte Coates
- 13th January 2020
Perfume has the power to transport you. A favourite scent can remind you of many things – conjuring up the bliss of a relaxing holiday, the comfort of home or even a butterfly-filled first date. There are so many wonderful scents to choose from, no matter if you prefer musky notes, floral hints or fruity …
All the quizzes you love to binge!
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …